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Diddy joins Kanye West To boycott Adidas after Rapper feud with the brand


Diddy and Swizz Beatz have reportedly joined the fight alongside Kanye West against Adidas. The ‘Donda’ rapper, aged 45, has been in a public feud with Adidas and Gap two companies he had previously signed agreements with to deliver his Yeezy brand accusing them of letting him down in relation to the meeting in -regarding his goods and stole his designs.

Following Ye’s public shaming of the brands, Diddy, 52, and rapper/music maker Swizz Beatz, 43, took to their social media platforms to show their support for Kanye West. In a screenshot of a text message independently uploaded to both Diddy’s and Kanye West’s Instagram accounts, Diddy told the ‘Gold Digger’ artist, ‘please can you [sic] send me something i can put on your side! I can post in support of you! I will never wear Adidas in the future for the rest of my life on the off chance that they don’t make it right!!!!

Kanye West legally known as Ye responded to the post, ‘Praise God Love you. Another slide on the post revealed a shot of a Yeezy-like footwear item released by Adidas with a red ‘x’ on the photo. Music producer and rapper Swizz Beatz similarly shared his support for Kanye West, putting the ex’s shoes out with a caption that read, ‘I usually think my business but this is DEAD WRONG! If we let them do this to @kanyewest, it will happen to us too!

Rapper Diddy Vows To Boycott Adidas After Kanye West’s Feud With The Brand

Kanye West’s allies are reportedly lining up for his inexorably heated showdown with Adidas and he currently has several hip hop heavyweights ready to side with him. Both Swizz Beatz and Diddy have supported Kanye West’s recent attacks against shoe brand Adidas with individual Instagram posts of their own. Swizz Beatz, who is currently embroiled in a legal culture war with Triller over Verzuz, admitted he was struggling in the discussion, but at the same time urged Adidas to treat Ye like a Spike Lee joint and make the best of it choice.


The post was reportedly supported by industry executives like Bu Thiam and Dre London … also, finally, Diddy, who sent a message to Ye, promising not to wear anything made by Adidas until everything is streamlined. Diddy referred to Run-DMC for leading the brand in hip-hop fashion, however, he took steps to burn it all down assuming that Ye and the culture were more disrespected. The CEO of Bad Boy emerged as a guardian of sorts in 2022 … he took precisely the same position with Swizz and Timbaland in their battle against Triller. Ye has been blaming the sportswear outfit for allegedly stealing its designs, only to sell them in lower quality and expensive versions and has requested meetings with different company bosses.

Also read: Why does Kanye West wear winter clothes in the summer? YE Explains on Instagram

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