Kim Kardashian’s Skims is being investigated by LA’s largest law firm for ‘secretly recording visitors’ activities on the website’

KIM Kardashian’s SKIMS website is being investigated by a major Los Angeles law firm for “secretly recording client activities on its website”, The US Sun can exclusively reveal.

Zimmerman Reed, a “nationally recognized leader in complex and class-based litigation,” is investigating “several dozen” claims that the site used software to log visitor activity.

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In recent years, The US Sun understands that there have been a slew of class action lawsuits against website operators who use chatbots and session replay software on mainstream websites.

Caleb Marker, a partner in the company’s Los Angeles office, confirmed to The US Sun that they are “building a case against SKIMS”, although they have yet to formally file a complaint.

“We are working on a case against them for violating California’s wiretapping law,” he said.

“I think at this point we have several dozen [claims]that happened in the last few months.

“We understand that the software is still running on the site, anyone who has visited the website will likely have been monitored and tracked.

“If they were signed in with an account, they can definitely pair it, they can connect it to a human with their email address and name.

Marker explained, “There’s a way on your browser to look at your session traffic and see all the data that’s passed to them from your computer, it’s really scary. It’s hundreds of data points.

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“I think people just aren’t aware of it, it’s in the background on their phone, on the browser. These sites do it because they are able to generate revenue and exploit it.”

Although many commercial websites use this software, law firms claim that they violate certain state wiretapping laws by recording user interactions with websites without users’ consent.

California has a “bipartisan consent” law that makes it a crime to record or eavesdrop on any confidential communication, without the consent of all parties to the conversation.

Contacted by The US Sun, a SKIMS spokesperson insisted, “As a matter of principle, Skims respects the privacy of its customers and strives to comply with all local, state and federal laws.

“To our knowledge, no legal action has been taken, and there should not be.”

It is unclear whether SKIMS used chatbots or session replay software.

Session replay scripts record the way you navigate, scroll, and record everything you type, described by experts as “like someone looking over your shoulder.”

These creepy tools help companies understand how users interact with their websites, so they can drive engagement, but are also considered very personal.

Zimmerman Reed is offering a free case review for anyone with a potential claim and has even posted a sponsored ad on Instagram, seen by The US Sun.

‘STATUTORY DAMAGES’

Titled SKIMS Website Privacy Claims, it reads: “You may be entitled to statutory damages up to $5,000 in certain states.

“Zimmerman Reed is investigating allegations that SKIMS secretly recorded the activity of individuals who accessed its website.

“We are helping website visitors to receive compensation for these violations.

“If you have visited the SKIMS website, you may file a complaint against them for violating state wiretapping laws.”

A blog post on Zimmerman Reed’s website reads: “SKIMS allegedly used software to record website visitor activity on their site, whether the visitor clicks or submits anything and without their consent. .

“This includes information that the user may not want anyone to know, such as information entered but not clicked for submission.”

Reality star and entrepreneur Kim founded SKIMS in 2019, which offers shapewear for all sizes, and has since branched out into sporting goods and swimwear.

The 42-year-old, believed to be worth around $1.2 billion, is heavily involved in the business.

During an episode of The Kardashians, she told her sister Khloe, “I come up with all the campaigns, I come up with the materials, the fabrics, the styles, like I really do everything,” adding that she’s a ” a lot of work”.

Referring to her swimwear line, she continued, “I wanted it to be like LEGO. So it could be like, if you want to cover your arms, wear this. If you want to cover your legs, wear That.”

The reality star continued, “Like, everyone, pick your insecurity and figure out how to cover it up.”

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