Uber Eats changes commercial over peanut allergy joke backlash, advocates say

An advocacy group says Uber Eats is changing its Super Bowl commercial set to air Sunday amid backlash for a joke involving food allergies. 

The star-studded TV ad features a running joke about people forgetting. In previews of the ad, it also includes a brief scene of a man who has forgotten the ingredients in peanut butter with a swollen face and hives from an apparent allergic reaction.

Advocates condemned the ad for misrepresenting risks for people with food allergies. Several people on social media also described the dangers they or their loved ones face.

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This image provided by Uber Eats shows the Uber Eats 2024 Super Bowl NFL football spot. (Uber Eats via AP)

On Friday, the nonprofit Food Allergy Research and Education (FARE) said Uber agreed to air the ad without reference to the peanut allergy, said Sung Poblete, the nonprofit’s CEO, in a statement. The change, she said, came after backlash on social media from several people describing the risks with their own food allergies.

First appeared on www.usatoday.com

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